The ultimate aim of my inner journey from the skies to the ‘Underworld’ is gaining knowledge on things that matter to me, thus rendering myself wiser and stronger upon returning to the skies.
That journey, described as a myth, is depicted and represented through video and photography. The role of these media is crucial in the final expression of my creations. Audiovisual media are also very important for my brand because ‘Innana’ is more than just fashion. ‘Innana’ focuses on my need to present an allegorical expression of my experiences.
I have chosen to work with a team of remarkable artists, a team consisting of an art director, directors of photography, photographers, painters, artists, musicians, make-up artists and hair stylists. All these people can actually experience and feel my myth. It becomes a source of inspiration for them too and, finally, they reach a point where they use their own artistic expression to communicate their thoughts on the myth.